Tag Archives: B2B

Podcast rewind: 5 insights from Björn’s brilliant B2B blueprint

| July 23, 2021

Marketers have long joked that B2B really stands for “boring to boring”. But does that gag still ring true in 2021? Haven’t business-to-business frameworks evolved since the dawn of the digital age? Is B2B really less interesting than its consumer equivalent? Well, there’s nobody better to quiz on the topic than Björn Radde. Björn is […]

Bringing multi-channel analytics into the marketing mix

| December 1, 2015

We have recently discussed how important it is to have an overview and analyse the whole sequence of marketing channels leading to leads and transactions. For example, if a channel mostly performs as the initiator of communication with potential customers, the use of hard calls-to-action asking a person to buy now might not work as […]