Tag Archives: algorithms

How to Craft a Content-Focused SEO Strategy

Since the beginning of time content has always been at the heart of SEO. Without quality content, brands won’t be found in the search results and without higher search engine rankings they miss the opportunity of having active, often very motivated consumers find the products and services — if a tree falls in the woods […]

Has Penguin Finally Killed Link Building?

Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimisation penalty), the Search Engine Optimisation industry has been trying to figure out exactly what it means. Penguin officially rolled out late last month, and there have been a whole passel of accounts of sites getting hit pretty hard. In the official post […]