March 2019 | Page 2 of 2

Key Executive Mega-Conference 2019: 3 Key Trends Driving the Newspaper Industry

David Ruiz | March 6, 2019

In its ninth year, the Key Executives Mega-Conference is all about exploring new approaches and solutions to issues facing the newspaper industry, many of which are directly related to the way digital continues to change news and how brands promote themselves. As digital marketers, we have a unique stake in the way newspapers change and […]

How to Grow Your Brand on Mobile with Showcase Shopping Ads

Miriam Gillan | March 5, 2019

Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are difficulties with accidental clicks and with people’s reluctance to buy on mobile devices, to name a few challenges. Nevertheless, phones have become an integral part […]