Monthly Archives: March 2019

4 Ways to Fight Spam on Google My Business

If you’re working hard to get your business locations listed on the Google Local 3-Pack, you know how heartbreaking it is to be outranked by a spam listing. Fortunately, there are ways to fight back against fake listings, phony reviews, and other spam symptoms that keep your Google My Business pages from reaching their potential. […]

How Econometrics Helps Us See the Bigger Picture

The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometers underground within a nickel mine in Northern Ontario. Shielded from background radiation at the earth’s surface, the SNO makes it possible to precisely measure the most abundant subatomic particle in the known universe, the neutrino. The SNO exemplifies pure scientific […]

Instagram Announces a “Significant Step Forward for Shopping”

Instagram announced on March 19th 2019 that they are adding a new way for people to buy products they discover on the app. Consumers in the US can purchase items directly on Instagram’s app from over 20 different brands, including Zara, H&M, Outdoor Voices, and Uniqlo. The checkout feature will allow people to make purchases […]

LOAC 2019: 3 Key Trends Affecting Local Advertising

Here at DAC, we’re all about local—which means keeping up with the latest and greatest developments in the world of local advertising is essential. Last week, I attended the 10th annual Borrell Associates Local Online Advertising Conference (LOAC). With speakers who are leaders in their field from top companies like Yelp, Waze, Facebook, Google and […]

7 Reasons We’re Excited for Adobe Summit 2019

Next week, 20,000 digital marketers, content creators, and experience makers will descend on Las Vegas for Adobe Summit—which has grown to become not just one of the premier marketing platform showcase events, but one of the top digital marketing conferences on the annual calendar. As an Adobe Silver Partner, we’ll be at Summit in full […]

Why Data Management is Only the Beginning of Local Search

Every business needs to have its correct name, address, and phone number listed online. In fact, it almost goes without saying: anyone can see the consequences of directing customers to an incorrect address or providing the wrong phone number. These few points of data are relatively easy to manage for SMBs, but it becomes more […]

Our Top 4 Takeaways from AToMiCon 2019

Diversity was the watchword at AToMiCon 2019 last week. Some of the biggest, most innovative brands in digital—PepsiCo, RBC, Ubisoft, KFC, and Canadian Tire to name a few—shared their strategies, breakthroughs, and predictions in content. With so many different talents and perspectives, there was something for everyone. So, let’s get to it: here are our […]

February 2019 LPM Roundup

Maintaining optimal business listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate. It’s also a sad fact that sometimes you need to watch out for spam and your competitors intentionally vandalizing your business. Competitors have been known […]

Our Thriving Partnership with Adobe—and What it Means for Our Clients

Over the last 15 years, we have helped brands plan, implement, and operate their marketing technology ecosystems—and Adobe, as the recognized market leader in enterprise digital solutions, has been at the center of most of these engagements. So, we’re proud to announce that DAC is now a Silver Partner (formerly Business Level Partner) for the […]