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2023 Global Search Awards Shortlist: Best US SEO Campaign

As the pandemic subsided and travelers prepared to rediscover the world, trailblazing cruise line Holland America Line (HAL) enlisted DAC for a voyage of growth, discovery, and record-breaking digital performance.

Our resulting strategy, based on thematic keyword groupings, set sail towards one main objective: Grow organic traffic to the highest-ever level—surpassing even pre-pandemic numbers—to indicate a total recovery.

Building strong partnerships with various client-side teams and adopting a considered Prioritise & Push approach, we empowered HAL to take rank placements from much larger competitors, which has led to outstanding growth in revenue and bookings as well as a nomination for Best US SEO Campaign at the 2023 Global Search Awards.