Live Blogging SMX Advanced – Seattle – Session 2: Targeting the Search Funnel
11:08 – People go cross channel and back and forth in how they search as they go through the purchase cycle 11:10 – Leveraging Consumer search journeys -> re-targeting 11:11 – Step 1 – Research – Social Listening Tools, Competitive Intelligence, Database Sources 11:12 – Develop target persona (demographic / geographic, etc) then map out […]