Tag Archives: Multi-Channel Marketing

In a Black and White World, Let’s Talk Yellow!

Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his statement, but thought it was prudent to revisit his prediction this past week. With its provocative headline “Are the Yellow Pages Toast”, […]

Using QR codes more effectively to optimize conversion

QR codes have generated a lot of buzz, but are they still a valid tool to use in marketing planning? Many marketers likely wonder what QR codes are and how can they be used to make money. A QR code is a bar code that can be scanned and read by a smartphone. One can […]

What is Schema.org?

There’s been a lot of buzz leading up to the launch of Schema.org.  The first thing that makes Schema.org a big deal is that it is agreed upon and standardized.  The second thing that makes Schema.org a big deal is the essence of what it does.  Schema.org provides a standard protocol to add more details […]

Is Search Engine Marketing Advertising?

Former Yahoo engineer and current agency CEO, Josh Shatkin-Margolis, is stirring the digital marketing pot at Ad Age.A few weeks ago Shatkin-Margolis declared that Search is the Worst Form of Advertising,  essentially arguing that paid search can’t really persuade (more on that below). He’s followed that up with another piece, where he asks digital marketers […]

With the Past as Our Guide, We Can Define Our Future

Norm Hagarty, CEO: By now most of us in the directional media industry have heard about TMP’s unfortunate demise. I don’t believe that this kind of turmoil is ever good. It certainly is not good for TMP’s staff, many of whom will face uncertain job prospects (at least in the short term); clients who now […]

The QR Code is Dead

In North America today, the general consensus is that QR codes have a low adoption rate due largely because they are difficult to use. It is thought that if you aren’t tech savvy, the QR code is simply another design element crammed into an already-crammed print ad. Although this may have been true in the […]

Inbound Marketing: Gaining Legitimacy and Popularity

In light of the recent exposure of inbound marketing, I thought that maybe it was time to sip the Kool-Aid. I have never thought deeply about inbound and outbound marketing. I understand the principles, but I have usually just processed them and moved forward with the understanding that there is good and bad marketing. I’d […]

New SERP Reflection

With Google’s change to the search engine results page, and Facebook’s integration (link to post about facebook places) of local deals via Facebook Places, it is clear that local content is stealing the show.  What does this mean for your internet marketing strategy, and how are your partners going to help guide you through the […]