Another month has passed, which means more developments in the world of Local Listing Management. This time we’ve seen some major changes with minor consequences, minor changes with major consequences—and a significant (if inevitable) demise that even casual users should note. Google shuts down Google+ Remember that massive push Google made for their own social […]
It’s a fact. We use the Yellow Pages more often than we’d like to admit. I was recently with a client demonstrating the strength of Yellow Pages in their particular vertical. And before you ask, yes, usage has declined. However, there are still 11 million references a year to this particular category. Furthermore, when someone is using […]
Another successful business transition has come to pass as DexOne and SuperMedia complete their merger and move forward as Dex Media™, which trades on the NASDAQ with the symbol DXM. Originally expected to happen by the end of 2012, the merger was completed on April 30th, 2013. So, what does this mean? Again, as discussed […]
The current search market is highly fragmented, with BIA/Kelsey reporting that consumers now use an average of 7.9 sources when shopping for local products or services. Shoppers have more choices now than ever before, and for the small business owner it’s no longer just about being out there where consumers might be looking but being […]
Each year, DAC sets out to study consumer behaviour at the point of purchase in order to keep a pulse on how consumers use digital media in their purchase decisions. The study is the largest of its kind with a sample size of over 5000 across the United States and Canada. Some of the dynamics explored […]
Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his statement but thought it was prudent to revisit his prediction this past week. With its provocative headline “Are the Yellow Pages Toast”, […]