As we reach the last quarter of 2017—more than 10 years after the introduction of Google Maps—the need for businesses to effectively manage their listings online is, for most marketers, a no-brainer. Listing management—ensuring core location information, such as business name, address, phone number and website, are easily and accurately found on search engines and […]
In part 1 of this series I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second installment, my goal is to provide actionable insights into two questions: 1. Why do regional or local business with a single or small number of locations often outrank large enterprise brands with […]
Google Penguin 4.0 is now officially rolled out – and while it’s just one of many factors that can affect organic search, it’s a significant one. Here are the top 5 implication for brands and how to make it work for your company’s website. SEO is less set-and-forget than ever With the latest Penguin update to […]
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC what we thought! The report outlines what makes local searches unique, what customers want to see […]
From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of years. Smartphones started becoming popular in 2010 and by 2013, consumers were spending 15+ hours a week researching on their smartphones. Examining Google specifically, their search […]
By now I am sure that most of you have heard of the digital personal assistant. It is quite possible that you don’t know it by that name. That is right, I am talking about Siri (Apple), Cortana (Microsoft) and Google Now (Android). These are the 3 main digital personal assistant technologies that are used […]
As consumers become more tech savvy the marketing industry has had to update their practices. One innovation was the introduction of Google Shopping Ads and their Merchant Center – a variation of traditional paid search ads found in SERP’s. But caution should be taken before diving in head first. This resource is not intended for […]
After reading the title of this blog post you might find yourself asking a couple questions like; didn’t Google just release version 2.0 of this API a few months ago, they are already releasing a major update? The first version of the Google My Business API was released in December, 2015. It is very common […]
Understanding SEO can seem intimidating but it doesn’t need to be. With the baseball season underway, let’s use the familiar strike out analogy to observe three common mistakes that can affect the success of an SEO strategy. The Players Google is the umpire – they are responsible for calling the strike zone and have the […]
Over the last few months there has been a lot of talk in the local SEO industry about the newly released Google My Business API. Speaking as a professional who has been helping businesses manage their Google My Business profiles for several years, this new API is very exciting — and perhaps a little overdue. […]