Tag Archives: Google

Is Apple preparing to launch its own search engine?

They say rumors are usually more exciting than the truth. But right now we’re talking about a particularly intriguing piece of speculation—that Apple may be attempting to launch a search engine—that could have game-changing real-world consequences. And although it is currently little more than hearsay, it has a couple of compelling causes: Apple has posted […]

August 2020 Local Search Roundup

Although there were few surprises this month in local search, Google released a number of significant updates as they lean in to plans they’ve been preparing all year—including changes in shopping, a greater emphasis on mobile page speed and reviews, and a smattering of new COVID-related mechanisms. None of these updates should come as a […]

Impromptu debate: Google’s free Shopping ads

Google’s decision to include organic listings in its expanded Shopping platform has prompted a ton of healthy debate across the industry—including our own interpretation for what it means for advertisers. Never ones to shy away from debate, DAC’s Kyle Harris (Director of Local Optimization) and Brian Coccaro (AVP of Paid Search) sparred with one another […]

Google’s divine plan: bridge the gap between SEO and content

Ah, the illustrious deity that is Google and its faithful servant, the search engine results page (SERP). We bow down to thee and ask that this content may rank highly and claim the glorious throne that is the first results page… If only a prayer could really earn that top spot on page one! While […]

Why financial advisors should have practitioner listings on GMB

While customers often visit a business for the business itself, there are many instances in which the customer is not invested in the brand but rather an individual working within it. For businesses like doctor’s offices and law firms, clients are largely the individual practitioner’s customer base rather than the office’s. While it may seem […]

September 2019 LPM Roundup

It’s Google algorithm update time again. That’s not the biggest story this month, however, as both Google and Yelp have pushed out much more important updates. Google has made big changes to its SERPs, both in the organic and paid space. While the former is a mixed bag, the latter will likely be making some […]

4 SEO Strategies to Boost Traffic to Your Ecommerce Site

You’ve established your brand, your products have hit the market, and your ecommerce website is up and running. But how do you promote your online business in a way that can generate traffic and quality leads? You might have already invested some money on social media channels like Facebook or Instagram—or perhaps you also went […]

Google’s ‘Privacy Sandbox’ Invigorates Data Transparency Debate

Tech giants have to tread a fine line between protecting user privacy and offering up enough user data to entice advertisers. Although people have become increasingly wary of how their data is harvested, they’re rarely willing to pay for ad-free website access. Advertisers, for their part, still require access to user data to justify their […]

June 2019 LPM Roundup

June was an eventful month in the world of local listings. Although Google’s core algorithm update took all the headlines, other changes have taken place that affect not only how listings are ranked but also some fundamental functionality. So let’s take a closer a look at how the local landscape has continued to evolve over […]

3 Ways Responding to Restaurant Reviews Can Boost Your SEO

In the restaurant industry, reviews can have a significant impact on a business’s success. With major websites like Yelp and Zomato dedicated to providing a place for customers to rate and review places to eat, it’s crucial that restaurant owners embrace every opportunity to manage and respond to online reviews. While some restaurants only reply […]