Tag Archives: Google

September 2019 LPM Roundup

It’s Google algorithm update time again. That’s not the biggest story this month, however, as both Google and Yelp have pushed out much more important updates. Google has made big changes to its SERPs, both in the organic and paid space. While the former is a mixed bag, the latter will likely be making some […]

4 SEO Strategies to Boost Traffic to Your Ecommerce Site

You’ve established your brand, your products have hit the market, and your ecommerce website is up and running. But how do you promote your online business in a way that can generate traffic and quality leads? You might have already invested some money on social media channels like Facebook or Instagram—or perhaps you also went […]

Google’s ‘Privacy Sandbox’ Invigorates Data Transparency Debate

Tech giants have to tread a fine line between protecting user privacy and offering up enough user data to entice advertisers. Although people have become increasingly wary of how their data is harvested, they’re rarely willing to pay for ad-free website access. Advertisers, for their part, still require access to user data to justify their […]

June 2019 LPM Roundup

June was an eventful month in the world of local listings. Although Google’s core algorithm update took all the headlines, other changes have taken place that affect not only how listings are ranked but also some fundamental functionality. So let’s take a closer a look at how the local landscape has continued to evolve over […]

3 Ways Responding to Restaurant Reviews Can Boost Your SEO

In the restaurant industry, reviews can have a significant impact on a business’s success. With major websites like Yelp and Zomato dedicated to providing a place for customers to rate and review places to eat, it’s crucial that restaurant owners embrace every opportunity to manage and respond to online reviews. While some restaurants only reply […]

April 2019 LPM Roundup

Google has made major updates to the Local Three Pack, Google My Business (GMB), and Google Posts this month. These changes can’t be ignored as they are fundamental to how Google will function going forward. Whether you’re a restaurant, dry-cleaner, nightclub, or any other type of business, these changes will affect you and your business […]

February 2019 LPM Roundup

Maintaining optimal business listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate. It’s also a sad fact that sometimes you need to watch out for spam and your competitors intentionally vandalizing your business. Competitors have been known […]

How to Grow Your Brand on Mobile with Showcase Shopping Ads

Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are difficulties with accidental clicks and with people’s reluctance to buy on mobile devices, to name a few challenges. Nevertheless, phones have become an integral part […]

November 2018 Local Presence Management Roundup

The winter months are the golden quarter for most businesses. But with your focus firmly on holiday sales and advertising, it’s easy to neglect your local listings—even though Google hasn’t stopped (or even slowed down!) its local search updates at this busy time of year. So don’t be too distracted as you put the finishing […]

5 Huge Changes Coming to Local Search—and How to Get Ahead

The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying about citations. They didn’t yet have a full sense of the importance of reviews—and they weren’t really paying much attention to voice search at all. […]