In this week’s post, we look at the ongoing legal battle between the FBI and Apple as key tech companies weigh in, Google’s scary-but-awesome image tracking software and take a peek at LinkedIn’s first TV commercial.
In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its long-standing tradition of serving ads to the right of its search results. For those of us who have spent much of […]
This week we look at two technologies that are replacing the human factor – Google’s driverless cars and MIT’s image recognition algorithms. Both of these technologies are poised to shake up their respective industries, albeit in vastly different ways. Google Creating a Driverless Car Company in 2016 Alphabet (now the parent company of Google), is […]
2015 saw a number of major shifts and behavior changes that greatly affected local search. Consumers continue to require more and more information on local businesses, yet search engines and online mapping publishers are making it harder and harder for businesses to be properly optimized in the channel. This struggle between evolving consumer demands and […]
As we ring in a new year, we SEOers will once again look to staying one step ahead of Google’s algorithm updates. Will we see another Mobilegeddon? Will Twitter set up a permanent nest in the SERPs? Will Google+ find its purpose in life? In the ever-changing landscape of search marketing, speculating on future advancements […]
For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the funnel where the action happens. It’s flexible and scalable. Last but not least, when executed with even a moderate degree of expertise, it almost […]
#Twitterheart, Google and Amazon get physical Twitter is breaking hearts with its shift away from the star favorite icon while Google and Amazon move into retail and delivery services – though what company is doing which might surprise you. Twitter Hearts Twitter announced the change on Tuesday, shifting the favorite functionality that was represented by […]
Since the beginning of time content has always been at the heart of SEO. Without quality content, brands won’t be found in the search results and without higher search engine rankings they miss the opportunity of having active, often very motivated consumers find the products and services — if a tree falls in the woods […]
Ready or not, here it comes. Various groups in the digital community have been trying to say goodbye to Flash advertising for a long time. Flash ads have given us so much: rich, interactive brand experiences online, entertaining videos and games, and yes, even unwanted virus attacks. After hearing countless rumours about the Death of […]
In digital marketing, we often find that SEO (Search Engine Optimization) is an afterthought for large brands looking to make a splash in the online space. A combination of lack of understanding, minimal immediate results and a perceived difficulty in measuring the ROI are often the reason for this. As a result, a great deal […]