Tag Archives: digital marketing

3 key takeaways from Retail West Vancouver 2019

On October 16, 2019, leaders from Western Canada’s most exciting retail brands took the stage during the Retail Council of Canada’s Retail West 2019 Conference at Vancouver’s Hyatt Regency. The day was packed full of speaker and panel sessions from brands including Aritzia, Saje, Best Buy, Save on Foods, Marks’, and many more—all gathered to […]

3 reasons why banks need separate ATM listings

From meeting with financial advisors to discuss mortgages and investments to requesting wire transfers, people in search of a bank branch are looking for a range of different services. Often, those looking up bank listings online are simply looking for the nearest ATM. That’s precisely why it’s so important for banks to list their ATM […]

Behind the Headlines: Looking at another pizza the problem

Another week, another tale of woe for brick-and-mortar businesses. This time, we learned that British restaurant chain PizzaExpress was at risk of folding, following in the footsteps of Jamie Oliver’s Italian restaurants and long-established travel operator Thomas Cook. PizzaExpress ended 2018 with a staggering $1.37bn of debt, resulting in the company spending more than $112m […]

3 ways restaurants can use data to their advantage

“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant industry? Data has become one of the most important ingredients for restaurants; the ingredient that helps them stay relevant. Businesses are sitting on […]

New VPs at our Toronto, Montreal, and Chicago Offices

It’s not only the leaves that are changing this season—we’re welcoming three new faces to our talented office leadership team. Adam Luck joins as VP/GM of our Toronto and Vancouver offices, Sonia Allard is VP/GM of our Montreal office, and Mark Provenzano has been appointed VP/GM of DAC Chicago. Adam has a wealth of leadership […]

Dust Off The Tux! We’re Finalists for 3 OMMA Awards

They say good things come in threes, right? We couldn’t agree more after MediaPost named DAC a finalist in not one, not two, but three categories at the 2019 OMMA Awards. Our longstanding partnership with Fit4Less—one of North America’s leading low-cost gyms—has been recognized with a nomination for the OMMA Award for Website: Pharma/Health/Wellness, while […]

DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019

We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has been recognized for leading DAC’s award-winning SEM program with Bridgestone—an engagement of unprecedented scale and complexity. Felicia’s dedication to the Bridgestone account has […]

How to Engage Independent Travelers in the Digital Age

Click. Click. Click. Click. The familiar sound of convenience. But do you remember what it was like planning a trip before the internet was a thing? No websites, no apps, no e-tickets, no online bookings. Just the thought of it may be an anxiety trigger for those of us who have grown overly dependent on […]

May 2019 LPM Roundup

This past month, Google made a number of changes to their search engine results pages (SERPs). They’ve been naturally integrated so most users will have no issue adopting them—some may not even notice that this wasn’t the way things always were. Although the changes feel seamless, they are still going to have an important impact […]

The Future of Tech: 4 Key Insights from the 2019 Collision Conference

With 25,000+ attendees from 125 countries, 900+ journalists, 3,750+ CEOs and a long list of speakers from groundbreaking startups and Fortune 500 companies, Collision is one of the fastest growing tech conferences in North America. This inspirational 3-day conference opened our eyes to the necessity of keeping tabs on current technological trends and the evolving […]