DAC held an American Marketing Association (AMA) lunch series session titled “Digital Lead Generation Minus the Guesswork” yesterday at the Doubletree Hotel in Cleveland. DAC’s Vice-President of Client Strategy Nasser Sahlool led the afternoon seminar. Topics discussed included: digital trends, SoLoMo – Social, Local and Mobile channels, methodologies to succeed in a dynamic digital environment, […]
There seem to be two types of companies: Those who get mobile, and those who don’t. It’s often a function of cost: they’re investing in search, SEO, local listings and landing pages — and mobile is simply one more line item. If a visitor can already access a site on his or her mobile device, […]
Even in these recessionary times, advertisers who maintained their directory ad programs experienced an increase in calls, profit and return on investment. A recent Patek analytics study looked at directory ads published between 2008-2011, comprised of 1572 ad programs, spanning 86 headings. This study provides more evidence that directory ads continue to provide outstanding value […]
I am going to start by assuming that social media is already a key part of your marketing strategy (if it’s not, please watch the video below, and take a giant leap into the present). Now, for those of you who are active in social media, I’m sure many of you will attest, implementing social media […]
I’m a self-admitted testing geek. What should you test? In a straight A/B test, you pick one variable to test, and keep everything else the same. Lots of people make two very common mistakes with this: Either they try to test two variations that are so different that it’s impossible to know what caused the change […]
When I joined DAC’s research department six years ago, one of the tasks that landed on my desk was to track monthly the number of Yellow Pages directories in print in both the US and Canada. I never gave the task much thought, but the figures recently have been hard to ignore. The US is now […]
If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself “Can our customers easily access our company’s content and contact information from a smartphone?” If not, you could be missing out on potential sales. In the past, it […]
Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his statement, but thought it was prudent to revisit his prediction this past week. With its provocative headline “Are the Yellow Pages Toast”, […]
As part of our continuing breakfast series with Google, DAC and Google Canada executives hosted an educational breakfast in Calgary on Thursday, February 23 at Hotel Le Germain. In attendance were over 40 DAC clients and prospects . The subjects discussed included: What the new modern day consumer looks like How search has changed over time and how it is […]
Privacy concerns have been in the news lately. Three seemingly unrelated stories from the past few weeks tie together to tell a story about what’s happening in the digital world: In October, Google announced changes in how encrypted search data is tracked: people who are logged into their Google account will be directed to the […]