Tag Archives: american marketing association

AMA Toronto’s CMO breakfast: 4 insights from Canada’s leading CMOs

| June 9, 2022

The American Marketing Association Toronto Chapter (AMA Toronto) recently held its annual CMO breakfast panel to discuss the post-pandemic marketing landscape. Topics were explored, insights were uncovered, and coffee was savored. Here are our top four takeaways. Consider dividing your short-term and long-term marketing mandates and goals There’s a lot to balance in any organization, […]

Cleveland AMA Recap: Digital Lead Generation Minus the Guesswork

| May 16, 2012

DAC held an American Marketing Association (AMA) lunch series session titled “Digital Lead Generation Minus the Guesswork” yesterday at the Doubletree Hotel in Cleveland. DAC’s Vice-President of Client Strategy Nasser Sahlool led the afternoon seminar. Topics discussed included: digital trends, SoLoMo – Social, Local and Mobile channels, methodologies to succeed in a dynamic digital environment, […]