Good news: You’ve decided to abandon last-click attribution measurement and made a firm resolution this year to step up your media attribution analysis game. Was losing third-party cookies and your ability to measure channel performance the reason? Or, you’re just think it’s time to change the way you’re evaluating upper funnel media, then media mix modeling […]
Anyone from anywhere in the world can make content, but not everyone can create content that actually works or makes an impact on their target audience. The key is to speak with your audiences, not at them. By having a conversation and getting to know your audience, you will begin to understand what content brings […]
The year is already presenting a lot of opportunities and challenges for marketers. On one hand, there are disruptions to the marketing industry with the ongoing evolution of the SERP (search engine results page), the rise of generative content (content created by artificial intelligence), and even economic uncertainty on the horizon. On the other hand, […]
The battle for AI supremacy is officially on between Microsoft and Google. The excitement around AI (Artificial Intelligence) has reach fever pitch in the last 60 days or so. It’s gone from one or two weekly posts on specialized blogs to multiple new daily articles, opinions, and hot takes about AI, not to mention actual […]
TikTok, the short-form video app that has taken the world by storm, has also proven to be a valuable platform for digital advertising. With a highly engaged user base and a range of targeting and advertising options, TikTok offers a unique opportunity for businesses to reach and connect with their audience in fresh and engaging […]
Before buying a product or subscribing to a service, many internet users consult customer reviews to build their own opinion. Considered more authentic than brand advertising, customer reviews are now a real sales argument for companies. In short, it’s essential for local businesses to encourage their customers to write online reviews, but how essential is […]