It was the best of ads, it was the worst of ads… Actually, we’re not going to talk about the worst, because who needs that negativity going into 2020?! What a decade it’s been. And what a lot of ads we’ve sat through. For your enjoyment, we took a trip down memory lane and plucked […]
There’s no shortage of digital marketing predictions this month, most of which center around a few core themes—including the continuing rise of automation and, by proxy, the loss of marketers’ granular control over their campaigns. But we heard similar laments this time last year, didn’t we? Has nothing changed? In our industry, progress comes in […]
Marketing technology evolves at a breakneck speed. But it usually follows a familiar pattern: the hype, a flurry of activity, and—after the dust settles—a few winners emerging with technology that only somewhat resembles our wild expectations. But when it comes to consumer data, we’re expecting that only a few major players will continue to dominate. […]
Google’s “don’t be evil” motto is well known, but so is its tendency towards monopolistic practices. As the primary and ubiquitous source of business information, the search giant is fast becoming more authoritative than even a company’s own website, allowing it to gradually transform organic tactics into lucrative pay-to-win exercises. That’s why we regularly pivot […]
If history tends to repeat itself, then predicting the future should be easy, right? Well, SEO is a slightly different proposition. After all, this is a discipline that progresses into uncharted territory with each passing year. Sometimes our best bet is to take cues from the ubiquitous search giant—specifically the tools it makes available to […]
If 2019 was the year of product-focused marketing, short-form video, and provable content ROI, it seems that 2020 will be the year of audio experiences, data innovation, and in-app ecommerce. Here are the five developments that will shape content marketing in 2020, from new platforms to the fundamental way people will find and consume content. […]
Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should be paying attention to—in the year 2020. Here are the top five trends that are shaking things up as we kick off a new […]