Monthly Archives: January 2019

How to Win at Local: 4 Ways to Build a Hyperlocal Strategy

In our recent post about the STORE18 conference, we referenced Google’s Eric Morris and his idea that “proximity is key to closing the customer”. Of course, if being physically close was all there was to it, a lot of agencies would be out of luck (and out of business!). Instead, “near me” searches are now, […]

Humility in the Workplace: A Q&A with Best Buy’s Mat Povse

In this exclusive Insider Q&A, DAC caught up with Mat Povse, Senior Vice President of Retail and Geek Squad Services at Best Buy Canada to discuss how creating positive work cultures can empower a brand and create stronger connections and experiences for customers. Povse is responsible for overseeing employee and customer experience, sales, and profits […]

How to Respect Data Privacy in the Digital Age

In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of data capture but also have more control over their data and how it’s used. In theory, this type […]

December 2018 LPM Roundup

The holiday season is a busy time for everyone whether you work in local marketing or not. This makes it especially easy to fall back on the latest news affecting the industry. You need not fear however as DAC keeps its ear to the ground even while it’s covered in frost. Below are some of […]

RE: How to Stop Sending Terrible Emails

How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8 billion email users worldwide This number is expected to grow to over 4.2 billion by year-end 2022 Total worldwide email […]

Manage Reviews with Ease Using Pre-Populated Responses

It has been shown time and time again that responding to online reviews is a necessity for any business. In fact, modern consumers expect a review response within 24 hours, and brands who provide direct responses to reviews have better ratings. At this point, it’s clear that businesses in virtually every sector have to get […]