Orli Millstein leads our global Content Strategy practice. Joining the DAC team in 2018, she brings 10+ years of experience building data-informed B2C and B2B content strategies that solve complex problems for her clients. She has enjoyed working on projects that span across diverse industries, including tech, retail, financial planning, restaurants & QSR, manufacturing, and more.
With an educational background in fine arts and a lifelong penchant for creating order from chaos, Orli quickly fell in love with content strategy; the perfect blend of art and science. Orli enjoys exploring and writing about the dynamic content strategy landscape, trends in the space, the impact of emerging technologies, and how thoughtful content experiences can inform consumer behaviour.
With the rise of generative media, DAC’s strategists and creatives can’t help but feel a thrill of excitement imagining the myriad ways this technology could be harnessed to help bring our ideas to life. But…
🎧 Listen to this post You may have noticed a trend emerge in the past couple of years that has content creators—ranging from news outlets to scholarly article resources—offering readers the option to listen to…
Football fans witnessed the death of a dynasty this season. Whether you were cheering or sobbing as the Patriots sang their swan song, history was made—and now, days away from Super Bowl LIV, fans are…
Instagram has begun testing a significant change to its platform—removing the public like count and making this metric visible only to the content creator. The test has been rolled out to a select group of…
How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8…
As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read,…