Monthly Archives: January 2018

What the Changes to Facebook’s Newsfeed Mean for Marketers

Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share, while de-emphasizing content shared by publishers and brands. The rationale for this, per Facebook, is that it will enrich users’ feeds with […]

What it Means to be a #GeekWithPersonality

What does it mean to be a #GeekWithPersonality? Between the free breakfast and snacks, four weeks’ vacation, flex hours, treadmill desk and ping pong table, it’s almost easy to forget that we’re one of Toronto’s fastest-growing agencies driving brand performance down to the hyper-local level (we said almost!). We have an amazing team of curious and courageous thinkers […]

Localizing Your E-commerce Digital Media Strategy

Despite its proven impact on results, localization is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multi channel retailers view localization as a means to capture online consumers and drive them to stores by targeting searchers utilizing a geographic modifier (“near me”, zip code, etc.) or placing ads […]

Year in Review: 6 Big Google Updates for Local Search in 2017

Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most interesting updates Google rolled out over the last year (plus a 2016 game-changer we just couldn’t leave out): If there’s one thing we […]