Monthly Archives: March 2017

Boost Business Objectives with Aligned Digital Media Strategies: Part 1

The great thing about digital media is that it can be leveraged to produce almost any measurable business result. The horrible thing about digital media… is that it can be leveraged to produce almost any measurable business result. As a long-time digital agency employee, I have had years of experience working with clients with varied […]

Let’s get “phyigital”!

From omnichannel retailing to trends in personalization and localization, eTail West kicked off in Palm Springs last week with insights from key retail executives on how to stay relevant in today’s mobile-first world. It was all about maximizing marketing efforts to improve the shopping experience at physical and online locations. With over 2000 attendees, eTail […]

White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions

We’re thrilled to announce that DAC Group has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for the mid-tier banking and financial services industry. As large banks have become larger and digital and mobile banking products have become ubiquitous with nearly all demographics, a strong grasp […]