US digital video ad spending stands to approach $18 billion by 2020 – it’s a bright spot in the digital advertising market, but also presents unique challenges. In their January report, Digital Video Advertising Best Practices 2017, eMarketer spoke with more than two dozen industry leaders – including Eli Grant, VP of DAC / Chicago […]
In today’s digital world, location information is more fragmented than ever and consumers are demanding far more than basic name, address and phone number information when deciding where to go. Despite this, a recent Forrester report states, “a recent study showed that 56% of local retailers have not claimed their business listings on Google… [and] […]
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients are looking for – and planning for – in the future. It gives us time to talk about wishes […]
2016 was a year filled with innovative, witty and surprisingly controversial campaigns. As we all adjust to the fact that it’s 2017, let’s take a look at some of last year’s best (and worst!) digital advertising.
Fit4Less, the budget-friendly fitness chain owned by Canada’s leader in fitness, GoodLife Fitness™, has appointed Toronto-based digital performance agency DAC Group as its digital agency of record. The fitness chain currently has 70 locations across Canada and is continuing to expand its footprint in 2017. With a reputation for creating digital campaigns that drive new […]