Monthly Archives: August 2014

Miley Cyrus’ Got (SEO) Juice!

I was doing some research for my job the other day, trying to find images that would help me tell a story for a digital marketing PowerPoint deck I was doing. In this particular case, I was trying to illustrate the effect of tearing down operational silos in companies, and thought that a “wrecking ball” […]

Why John Oliver is Wrong about Native Advertising

Originally posted on Strategy Online – August 18, 2014 On his HBO show Last Week Tonight, comedian John Oliver recently took an admittedly pretty funny shot at the concept of native advertising. His basic point was that the blurring lines between objective content and marketing pieces threatens journalistic integrity and consumer trust in the media. […]

How Important is Local Search Marketing?

Over the course of the past year, I asked 12 prospective clients what they would do if they wanted to find a local business. The overwhelming response from all 12 (as anticipated) was “Google it!”, or something akin. Beyond my first inquiry, I pressed the issue by asking “What words would you use in that […]