Monthly Archives: March 2011

The QR Code is Dead

In North America today, the general consensus is that QR codes have a low adoption rate due largely because they are difficult to use. It is thought that if you aren’t tech savvy, the QR code is simply another design element crammed into an already-crammed print ad. Although this may have been true in the […]

+1…more time for Google

Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social media. Today they fired their latest salvo in the race; +1. As with any of Google’s most successful offerings, what works in its favour […]

Create a Positive User Experience with Informative Article Syndication Copy

Admittedly, I came late to the article syndication cheer-leading squad. Let’s just chalk it up to an innate cynicism, or an aversion to bandwagon jumping. However, there is no arguing with results, and the fact is, article syndication works. We’ve seen notable bumps in landing page traffic immediately following an article’s syndication and then subsequent […]

The Internet finally surpasses…newspapers?

The Pew Research Center published their annual ‘State of the News Media’ study earlier this month. One of the big takeaways was that for the first time ever more people are turning to the Internet than to newspapers to get their news. This victory was actually a narrow one for Mr. Internets. At the end […]

Inbound Marketing: Gaining Legitimacy and Popularity

In light of the recent exposure of inbound marketing, I thought that maybe it was time to sip the Kool-Aid. I have never thought deeply about inbound and outbound marketing. I understand the principles, but I have usually just processed them and moved forward with the understanding that there is good and bad marketing. I’d […]

Search and Social are More Integrated in Purchase Decisions than Ever

comScore and Group M published a report this week about the relationship between search and social media in the purchase cycle of a motivated buyer. This joint study explored how search impacts those who are at the buying stage in their purchase cycle. The findings showed that most people turn to search to help them […]