Quill.com is a leading online office supply retailer under the Staples corporate brand, competing with Office Depot, Amazon.com, and mother-brand, Staples. With a giant website and a complex site hierarchy, Quill.com was seeking a partner to help them improve organic traffic and increase revenue across key categories.
We developed a holistic content strategy aligning SEO, audience personas, and content to reach the right person at all phases in their customer journey across Quill.com’s category pages, blog, and Resource Center. Results have continued to improve month over month, with a 30% increase in volume of improved keyword rank within the first four months. Monthly visits have also increased 20% YOY on average.