Luke Regan is Managing Director at DAC in London. He runs the UK P&L and senior client strategy, with two decades’ experience helping complex, international brands drive measurable growth. Luke specialises in modern measurement (experiments and MMM), media planning, SEO/GEO, and tech stack. His client experience spans premium retail, travel, healthcare, luxury and financial services, and he’s a regular speaker on the controversial and ever evolving world of marketing measurement.