Read more from Amy Rybczynski
Mums and Digital Media
Amy Rybczynski | August 9, 2013
I had my second child back in February, and constantly marvel at how my parenting perspective has changed in the years since my first baby was born. New parent jitters have been replaced with a…
Following the Mobile Path-to-Purchase
Amy Rybczynski | May 15, 2013
I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled…
Superstorm Sandy Drove Yellow Pages Usage
Amy Rybczynski | January 9, 2013
Back in August I blogged about how our testing program for a waterproofing client gave us a clear view of the effectiveness of print Yellow Pages after Hurricane Irene and Tropical Storm Lee hit the… Myth Busters – Dispelling Misconceptions about Yellow Pages
Amy Rybczynski | December 11, 2012
Five years ago, at Microsoft’s Strategic Advertising Summit, Bill Gates made the following prediction: “Yellow Page usage amongst people in their, say, below 50, will drop to zero, near zero over the next five years.”…
Not All Leads are Created the Same – Yellow Pages Provide Highly Qualified Leads
Amy Rybczynski | October 23, 2012
A recent study by CRM Associates entitled Not All Leads are Created the Same: Conversion Rates Drive the Bottom Line reports that Yellow Pages (both print and online) provide higher conversion rates than other direct marketing…
The More the Merrier – The Benefits of Multiple Local Numbers in Ads
Amy Rybczynski | August 31, 2012
A couple of months ago DAC Senior Research Manager Lynn Duffy wrote a blog post about the benefit of having a local number in a print Yellow Pages ad. She discussed the success of some…
Life Events Drive Yellow Pages Usage
Amy Rybczynski | August 8, 2012
Print Yellow Pages are a unique medium in that they’re only used when consumers are looking to make a purchase. There’s no other need to open that Yellow Pages directory other than to pick a…
The Best Kind of Test–One Where We Give You the Answers!
Amy Rybczynski | July 25, 2012
When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities. While popular media like radio, TV, and newspapers could…
