Challenges
Luxury and high-end brands operating internationally face fragmented markets, differing levels of digital maturity, and increasingly complex omnichannel buying journeys.
They must:
- Preserve premium brand positioning while delivering measurable performance
- Compete for the attention of affluent and high-intent audiences
- Navigate stricter privacy regulation and signal loss
- Unify reporting and governance across dozens of markets
Targeting UHNWIs introduces additional complexity. This audience is inherently small, data signals are limited, and consideration cycles are long — making direct attribution unreliable. Misconceptions around media usage, particularly underestimating social media and digital engagement, can lead to inefficient investment.
Moreover, barriers to conversion often surface only through deeper insight techniques, such as qualitative analysis and call listening, which uncover true objections, motivations, and decision drivers not visible in platform data.
The solution
DAC International implemented a centralised yet flexible full-funnel framework powered by our Brand-to-Local methodology across 30+ countries.
Unified Strategy & Measurement
A single reporting ecosystem integrating data from 25+ ad accounts, directly connecting media investment to e-commerce performance and store traffic.
Brand-Led, Performance-Driven Execution
Premium storytelling supported by AI-powered optimisation across Performance Max, Meta Advantage+, and high-impact digital formats.
Privacy-First & Data-Smart Infrastructure
Server-side tracking, CRM integration, and contextual targeting designed to maintain compliance while preserving actionable insight.
Omnichannel Precision
Digital and physical touchpoints working together — video, social, search, display, and OOH — to create seamless brand experiences that convert both online and in-store.
By merging creativity, data intelligence and operational precision, DAC International transformed international complexity into strategic clarity — and brand presence into measurable performance at scale.
