“Shift Happens” podcast cover featuring the host, a bald man with glasses, set against an orange background with text indicating the show's title and host's name.

Shift Happens:
A DAC Podcast

The art (and chaos) of modern marketing.

Each episode unpacks the forces reshaping
marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.

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Welcome to Shift Happens! 

Is marketing evolving faster than your team can keep up?  In this special introductory episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, lays out the mission of the podcast — exploring the tectonic shifts reshaping marketing and how brands can turn disruption into advantage. He previews the experts, conversations, and real-world challenges the show will tackle across media, analytics, creative, search, and AI. 

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Discover expert perspectives and actionable ideas to optimize your marketing strategy today.

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Meet the host

Nasser Sahlool doesn’t just navigate marketing shifts, he steers through them. As Senior VP of Strategy at DAC, he leads a global team of award-winning strategists obsessed with what’s next in digital marketing, data, and performance. A globally recognized strategist and speaker, Nasser has shared the stage at Cannes Lions, Ad Age Brand Summit, and Google Engage, always bringing a sharp perspective on how data, creativity, and human insight collide. On Shift Happens, he brings his trademark wit and curiosity to the table, breaking down the art (and chaos) of modern marketing, one shift at a time.

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media’s top-trending topics delivered
directly to your inbox.