Strategic Marketing Insights

Grow your connections with an inspiring mix of industry leaders: CMOs, CTOs, VPs and Directors from traditional retailers and DTC brands. What is the purpose? Gain insights on the latest trends and best practices in dynamic keynotes and breakout sessions. Last year’s speakers included C-level executives from Walmart, Shein, Ulta, Walgreens, Coach, Albertson’s, J. Crew, Petco and many more. Build lasting connections with senior-level leaders from retailers and DTC brands ranging from mid-market to enterprise level, as well as innovative tech companies. Connect with peers and make new lifelong friends who can help do more to advance your business. Every session leaves you with insights that you can put into action in the coming days. Our content covers everything from modernizing traditional marketing, AI use cases in ecommerce, omnichannel retail experience, the evolution of loyalty, conversion rate optimization and much more. What is DAC’s role? Bhavin Prashad, Associate Vice President, Digital Media, will be present at the CommerceNext Growth Show, “Paid, Organic, Local, Gen AI: Why the Best Acquisition Strategy Is All of the Above.” DAC will have a table at CommerceNext where attendees can interact with us. Mario Lemieux, Senior Vice-President, Business Development, and Ken Seligman, Vice President, Business Development, from Team DAC will be there.       Bhavin Prashad, Associate Vice President, Digital Media, presenting at CommerceNext 2024. Key takeaways Explore how a unified approach – which we call TotalSERP – aligns paid, organic, local, and AI-driven experiences to capture customers at every moment of intent. Learn how smart brands are leveraging Gen AI to increase share of SERP and drive measurable acquisition across channels.