DAC Webinars
Stay informed with actionable insights, expert strategies, and innovative ideas to drive your marketing success.
As AI Overviews and AI answer engines continue to replace traditional search engine results pages (SERPs), it is important to ensure your strategy is foolproof. Bhavin Prashad, Associate Vice President of Digital Media, and Dan Lauer, SEO Strategist, will show you exactly how to leverage a TotalSERP strategy to regain lost traffic. Join us to explore the Total SERP strategy: Get full-funnel search visibility. Align AI-powered content with real-time demand. Maximize business results from search. Rebuild What Google’s Algorithm + AI Took Away Search visibility isn’t just about paid or organic, it’s about owning the entire SERP, now powered by Gen AI. You’ll Learn: How to obtain total SERP visibility with a unified Paid + Organic + Local strategy. Ways to utilize Gen AI to enhance content performance and capture intent. What it looks like to drive measurable results with integrated search. Discover how a unified approach, which DAC calls TotalSERP, aligns paid, organic, local, and AI-driven experiences to capture customers at every stage of their intent.