Strategic Marketing Insights

I read Jon Morra’s AdExchanger piece, “Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?” this week, and I have kept coming back to it. He put a clever name to a conversation that now comes up almost every day in our business: the true economics of AI are finally showing up on the bill.His argument is straightforward. The habit of sending every task to the biggest model available was never going to survive enterprise-scale usage. Marketing leaders should find that clarifying rather than alarming. It forces us to understand what we are buying and to make better choices about where these systems genuinely help.My view comes from the intersection of technology, analytics, and agency operations. I see…