DAC White Papers

The Media Playbook distills the biggest shifts transforming modern marketing, from the rise of AI and zero-click discovery to the new role of video, agility, and analytics. Inside, you’ll find real data, case studies, and frameworks to help you evolve your strategy, build smarter media ecosystems, and measure what truly drives growth. Stay one step ahead DAC’s white papers don’t simply echo the things you already know. They’re authored by some of the brightest minds in marketing, who distill their unique perspectives and experiences into actionable insights to help you stay one step ahead in a rapidly changing world.