DAC White Papers

Explore our collection of marketing, technology, and industry-focused white papers that offer forward-thinking insights and strategies designed to drive success in ever-changing, digital environments.

Featured white paper

How To Use Location-Based Planning To Improve Media Precision And Personalization

From Wasted Spend to Precision: How Location Turns Media Into Business Impact. A 2026 commissioned study conducted by Forrester Consulting on behalf of DAC

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