DAC White Papers

In today’s complex marketing environment, brands are navigating an unprecedented level of change, driven by increasingly diverse audiences, fragmented media ecosystems, rising consumer expectations, and mounting efficiency pressures. At the same time, technology like artificial intelligence is evolving at warp speed. This whitepaper explores how Generative Marketing Intelligence (GMI) helps brands pool together their best data and apply AI to transform marketing strategy, delivering insights more powerful than the sum of their parts. Stay one step ahead DAC’s white papers don’t simply echo the things you already know. They’re authored by some of the brightest minds in marketing, who distill their unique perspectives and experiences into actionable insights to help you stay one step ahead in a rapidly changing world.