2016 was a year filled with innovative, witty and surprisingly controversial campaigns. As we all adjust to the fact that it’s 2017, let’s take a look at some of last year’s best (and worst!) digital advertising.
After speaking with top Canadian marketers from companies including Honda, the Internet Advertising Bureau of Canada and our own Mario Lemieux, President of DAC / Canada, eMarketer has identified three key challenges and three opportunities for Canadian marketers in 2017. Multi-touch attribution, ad blocking and the digital talent gap were identified as the biggest things […]
The 2012 Summer Olympics in London, England was the first time we saw a significant shift in the way that viewers engaged with the games, each other, sponsors, content and athletes. Through social media and digital marketing, people could interact and stay up to date on their favorite events and athletes. Four years later at […]
Ask any millennial or Generation Z what is the one thing they can’t live without (personally I would choose air!) and you’ll undoubtedly receive the same response: a mobile phone. The reality is that these audiences have a need to remain connected every second of the day to fuel their personal interests, connect to their […]
As technology continues to reinvent the way customers interact with brands, DAC’s very own Vice President, Client Strategy Nasser Sahlool welcomed an exclusive group of senior marketing professionals to share their inspirations, challenges and best practices for effective digital marketing, and moreover, how brands can continue to elevate the customer journey. Combining a balance between […]
DAC was privileged to recently hold a Digital Roundtable at its Chicago Office, in which it had C-level executives from top organizations throughout the Chicagoland Area. There were a number of different topics covered, but the main conversation was about how different organizations are engaging their customer and treating their customer in the ever-changing digital […]
Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation of new technologies, platforms and media, this is an exciting time to be working in the digital realm. What will digital strategy look like […]
Math, Math and More Math! We have all heard by now how programmatic media will grow exponentially in the near future… that’s old news. But are we prepared in terms of the expertise and knowledge base required to plan and deliver media campaigns in this burgeoning area? Do we, as agencies, have the right skill […]
After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the platform. Yipee! The fact that its revenue stream is already looking stellar clearly speaks to the fact that advertisers are attracted to the shiny new thing in […]
“Where did you hear about us?” It’s a common question for businesses to ask consumers (and a good one to be asking), but the one word response you get from a consumer at the end of a transaction might not give you the full picture. Sure, maybe it was as simple as a friend recommending […]