For the last 10 years and particularly since the onset of the pandemic, Google has tried to compete with Amazon by offering its own unique online shopping experience. Unlike Amazon, which mails you everything you buy, Google instead connects its users with local retailers that have the item being searched for. The search giant’s unique […]
As Q1 2022 wraps up, the world of local search is once again evolving. Join us for a quick rundown of all the updates you need to know, including customer reviews being inadvertently nixed, UI changes in the local pack, double verification for business listings, and new “Emergency help” profile attributes. Automated filtering targets legitimate […]
Fall has finally arrived and we’re slowly approaching the end of another eventful year. Yet the pace of life remains brisk in local search, where change is the only thing that never changes. Join us for a fast rundown of all the news you need to know from the month that was September 2021. Mozilla […]
No more Google My Business short names, restaurant ratings appearing directly in Google Maps, and a two-part core algorithm update. It all happened in local search this June. Join us for a quick rundown of all the updates you need to know about. Google core algorithm updates for June and July On June 2, Google […]
Warmer weather, relaxed restrictions, and a series of updates and upgrades in local search—it’s fair to say that May 2021 had a little bit of everything. Let’s take a closer look at the changes that matter to brick-and-mortar businesses everywhere. Google’s May 22 algorithm update The month of May was saturated with algorithm updates with […]
As 2021 gets into full swing, so too do the changes in local search. Join us for a quick rundown of all the updates you need to know about, from enhanced delivery/pickup features to a shiny new local two-pack. Let’s go! Google reveals local search trends amid COVID-19 With the profound impact the pandemic is […]
As businesses continue to navigate regional re-openings, lockdowns, and capacity limits, they are understandably focusing on adapting their physical stores to offer the best customer experience possible. The very same customers are planning their trips in greater detail—either to limit their risks or simply avoid wasting their time—which means it’s never been more important for […]
An algorithm update, free listings on Google Hotels, and a shiny new “estimated cost” field in the local pack. March brought a series of iterative changes to local search—some experimental in nature, others seemingly overdue—so let’s get straight to it. Google’s latest search ranking algorithm update In the last week of February, Google rolled out […]
Desktop messaging, review snippet stars, restaurant search filters… February’s local search updates may not have reinvented the wheel, but they have improved quality of life for business owners, marketers, and anybody seeking to drive local growth. Let’s get straight to it. Google adds black-owned business label and scroll-to-text on product results With the relevant timing […]
The calendar may say 2021, but local search is still adapting, evolving, and learning from last year’s wild challenges. In fact, January brought significant changes including new listings UI, unsolicited features, crowdsourced confirmation of health and safety features, and a huge opportunity for price drops to dominate product-related searches. Let’s dive straight in! Google My […]