Tag Archives: Increase Conversion

Never Underestimate the Power of Sitelinks

| September 19, 2013

A few years ago, I was interviewing for a search engine marketing position and the interviewer (who happens to be an SEM guru of sorts) asked me what my favourite Google innovation was. “Sitelinks,” I answered very quickly (they were new at the time). He nodded and asked the highest increase in CTR I had […]

Reassure and Convert – 5 Steps to Optimize a Landing Page

| October 11, 2012

Last week, I spent 62 minutes online hunting for tickets to see one of my favourite bands. That’s 3,720 seconds of my life (if we’re counting) that I will never get back. And while it was for a worthy cause, in my opinion it took 3,700 seconds too long to find what I was looking […]