Monthly Archives: March 2021

Everything you need to know about bilingual business listings

Consumer-centric experiences have been Google’s main focus in recent years. As a result, the search giant no longer collects listings information from businesses alone. Instead, the content shown on local listings is generated by the both business itself and its consumers (e.g. reviews, Q&A, suggested edits, etc.). The language in which the information is shown […]

Podcast rewind: Jay Baer’s 5 priceless insights into customer experience

In the latest episode of Inside the Funnel, Dan, Nasser, and Jenna set their sights on one of digital marketing’s most elusive and nuanced topics: customer experience (CX). And who better to grill than the world’s most inspirational CX keynote speaker (and certified barbecue judge), Jay Baer? Jay set the bar as the podcast’s first […]

Google’s shift away from cookies and personal ad IDs

In a move that has the industry buzzing (again!) about how we use data to build personalized ads, Google has announced that “once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” Essentially, Google will stop […]

February 2021 Local Search Roundup

Desktop messaging, review snippet stars, restaurant search filters… February’s local search updates may not have reinvented the wheel, but they have improved quality of life for business owners, marketers, and anybody seeking to drive local growth. Let’s get straight to it. Google adds black-owned business label and scroll-to-text on product results With the relevant timing […]