Monthly Archives: February 2021

Podcast rewind: 3 lessons learned about digital transformation

Digital transformation is one of the business world’s most misconstrued concepts. But if it doesn’t mean getting a new marketing stack or moving from carbon paper to Excel, what does it mean? In the fifth episode of Inside the Funnel, Jenna, Nasser, and Dan explored and explained why digital transformation is about customer experiences and […]

Google’s quiet move: Responsive Search Ads are now the default format

If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs, are now the default ad format in Google Ads reminds me of a very particular chess tactic: the quiet move. A quiet move is […]

One year on, has BERT really changed search forever?

When we last dived into the burgeoning promise of Google’s BERT AI, it was affecting only 10% of all English language searches. But Google always had ambitious plans for BERT’s expansion; plans that saw it roll out BERT across 70 languages in December 2019. So, here we are just over a year since BERT got […]

Google depreciates broad match modifier keywords: What you need to know

On February 4, 2021, Google announced that it would be depreciating broad match modifier keywords and rolling their functionality into phrase match targeting. It’s a huge announcement, so let’s explore what it means, the implications for performance, and the timelines everyone should know. What are (were) broad match modifier keywords? Broad match modifier keywords, or […]

January 2021 Local Search Roundup

The calendar may say 2021, but local search is still adapting, evolving, and learning from last year’s wild challenges. In fact, January brought significant changes including new listings UI, unsolicited features, crowdsourced confirmation of health and safety features, and a huge opportunity for price drops to dominate product-related searches. Let’s dive straight in! Google My […]