Nyo Logan

What is Google Question Hub—and why is it a potential game-changer?

Nyo Logan | April 6, 2021

Google isn’t shy about letting us know what it wants. But in the increasingly important world of instant answers and FAQs, third-party vendors have stolen a march on the search giant, with tools like Authoritas’ FAQ…

One year on, has BERT really changed search forever?

Nyo Logan | February 17, 2021

When we last dived into the burgeoning promise of Google’s BERT AI, it was affecting only 10% of all English language searches. But Google always had ambitious plans for BERT’s expansion; plans that saw it…

Google announces passage indexing

Nyo Logan | November 25, 2020

Google has announced that its latest and greatest search innovation—passage-based indexing—will affect an estimated 7% of search queries across all languages when fully rolled out across the world. It’s exciting news, for sure, but… what…