Monthly Archives: September 2019

September 2019 LPM Roundup

It’s Google algorithm update time again. That’s not the biggest story this month, however, as both Google and Yelp have pushed out much more important updates. Google has made big changes to its SERPs, both in the organic and paid space. While the former is a mixed bag, the latter will likely be making some […]

New VPs at our Toronto, Montreal, and Chicago Offices

It’s not only the leaves that are changing this season—we’re welcoming three new faces to our talented office leadership team. Adam Luck joins as VP/GM of our Toronto and Vancouver offices, Sonia Allard is VP/GM of our Montreal office, and Mark Provenzano has been appointed VP/GM of DAC Chicago. Adam has a wealth of leadership […]

OMMA Awards 2019: And the Winner is… DAC!

We did it! We brought home the gold in two of the three categories in which we were finalists at the 2019 OMMA Awards. Good job we dressed for the occasion and practiced our acceptance speeches… What did we win and how did we do it? The Online Marketing Media and Advertising Awards honor agencies […]

4 Ways Advertisers Can Thrive in the Age of Ad Blockers

The popularity of ad blockers has skyrocketed in recent years. As of 2019, more than a quarter of US users have installed ad-blocking software. But why? Their rising popularity can be attributed—at least in part—to the perception that the digital advertising industry has overstepped the mark. According to the 2018 Global Web Index, the top […]

Forrester Names DAC Among the Most Significant Performance Marketing Agencies

Influential research and advisory firm Forrester has named DAC a contender in The Forrester Wave™: Performance Marketing Agencies, Q3 2019, citing us for bringing a unique offering to multilocation brands. Nasser Sahlool—Vice President, Client Strategy—is delighted with DAC’s inclusion. “To be recognized as a contender in the Wave, and to have our unique offering specifically […]

4 SEO Strategies to Boost Traffic to Your Ecommerce Site

You’ve established your brand, your products have hit the market, and your ecommerce website is up and running. But how do you promote your online business in a way that can generate traffic and quality leads? You might have already invested some money on social media channels like Facebook or Instagram—or perhaps you also went […]

Dust Off The Tux! We’re Finalists for 3 OMMA Awards

They say good things come in threes, right? We couldn’t agree more after MediaPost named DAC a finalist in not one, not two, but three categories at the 2019 OMMA Awards. Our longstanding partnership with Fit4Less—one of North America’s leading low-cost gyms—has been recognized with a nomination for the OMMA Award for Website: Pharma/Health/Wellness, while […]

SEO and Web Development: A Match Made in Heaven?

Wine and cheese. Hall and Oates. Netflix and chill. Search engine optimization and… front-end web development? Well, actually, yes. SEO specialists and front-end developers make the ideal search marketing team. But what is it, exactly, that makes these two professions so synchronous? Why is it so important that the people in these two roles play […]

The Maps Race: Google vs. Apple

Every brick-and-mortar business knows it: maps channels are fast becoming the de facto driver for local lead generation. Whether you have 12 locations or 12,000, your local customers are not only browsing maps for your locations (and those of your competitors) but making their purchase decisions entirely in-app. Although these apps have evolved relatively slowly […]