Monthly Archives: September 2017

280-Character Tweets: The Debate

The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet length to a whopping 280 characters. This news is dividing users sharply. Are longer tweets a good thing or a bad thing? […]

Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)

Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t truly understand the digital world, don’t believe in its reach, and, critically, don’t understand how to craft targeted digital marketing campaigns that drive business […]

Listing Management for Your Business: What’s Next?

As we reach the last quarter of 2017 — more than 10 years after the introduction of Google Maps — the need for businesses to effectively manage their listings online is, for most marketers, a no-brainer. Listing management — ensuring core location information, such as business name, address, phone number and website, are easily and […]

6 iOS 11 Changes That Will Affect Local Presence Management

On September 19th Apple released the much anticipated iOS 11. This operating system upgrade comes with numerous UX/UI changes designed to help the consumer. It is being dubbed as one of the most radical and progressive iOS updates that Apple has released in a long, long time. Given all of these changes being released to […]

Top 6 Content Marketing Tools of 2017 (So Far)

Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a challenging task that requires analysis and a sound strategy. Fortunately, there are several tools to help us better understand our audiences and provide users with relevant […]

DAC Group Named Search Engine Land 2017 Awards Finalist

Internationally recognized program honors excellence in digital marketing among the world’s top marketers. Leading industry publication Search Engine Land recently included DAC Group amongst the short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world. DAC Group is proud […]

Know Thy Audience: How to Segment and Target for Business Results

For advertisers looking to use their ad dollars as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how do we do that? Determining a solid strategy and the best tactics comes down to really knowing your audience and defining […]