Monthly Archives: October 2015

Fee Fie Foe Thumb: 5 Tips for Mobile Web Design

With the introduction of the “phablet” and ever-growing physical size of smartphones, the mobile growth trend no longer only applies to the increase in device usage.  Browsing on less than 4” screens is on the decline with the majority of consumers taking on the 5” or larger sized smartphone. These gigantic phones have replaced desktops […]

Rob’s Roundup: The Blue Jays Awaken the Force in Justin Trudeau

The internet exploded this week, especially in Canada, as Monday night saw a perfect storm of digital offerings that had something for everyone: The 2015 federal election, the Blue Jays triumphant (and crucial) win against Kansas City, and the release of the final Star Wars: The Force Awakens trailer during a much-publicized NFL game. 2015 […]

How to Prepare a Programmatic Workforce in Your Agency

Math, Math and More Math! We have all heard by now how programmatic media will grow exponentially in the near future… that’s old news. But are we prepared in terms of the expertise and knowledge base required to plan and deliver media campaigns in this burgeoning area? Do we, as agencies, have the right skill […]

What’s All This Fuss About Ad Blocking Anyway?

We’ve all read in recent weeks about the advent of ad blocking software and how it’s impacting the world of digital advertising.  It’s been reported that nearly 10% of all US and about 12% of international web users actually have ad blocking software installed on their computers. On the one hand, users have the liberty […]

Our #NoFilter Outlook on Instagram Advertising

After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the platform. Yipee! The fact that its revenue stream is already looking stellar clearly speaks to the fact that advertisers are attracted to the shiny new thing in […]

How to Craft a Content-Focused SEO Strategy

Since the beginning of time content has always been at the heart of SEO. Without quality content, brands won’t be found in the search results and without higher search engine rankings they miss the opportunity of having active, often very motivated consumers find the products and services — if a tree falls in the woods […]

Investing in Change: A Project Management Take on Refreshing the DAC Brand

I think a common problem for any digital agency is keeping their website current with the times – design, technology, content. It’s so hard to do it for yourself when you’re busy doing it for everyone else, right? When I joined DAC as a Senior Project Manager, I was told one of my first projects […]