Monthly Archives: November 2014

Creative + Technology = Today’s Digital Impact

Recently, I attended AdTech in the Big Apple and my passion for what I do was immensely reignited. The Javits Convention Center was packed with hundreds of speakers and exhibitors and easily thousands of attendees; it was like a candy store for digital media professionals. Mick Ebeling’s Keynote: How Brands Will Change the World At the […]

DAC @ ClickZ Live, Chicago

November 3-6, over 700 marketers, planners and digital professionals gathered at the Palmer House Hilton Hotel, for ClickZ Live Chicago. A three day digital marketing event for industry thought leadership, shared best practices and peer networking. The event offered insights and advice from digital marketing and advertising leaders in the areas of Data Driven Marketing, […]

Ranking Reports…Valuable or Hogwash?

Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big picture thinking teams can better optimize results to drive performance. 5 Key Performance Factors to Focus On 1. Visibility Scores: Your first goal is to ensure when people are searching for your business on a variety of […]