Monthly Archives: November 2014

Google Knowledge Graph Updated

Google’s Knowledge Graph has been updated again. It’s been years since the controversial decision was taken for Google to promote its own social media network, Google+ in the search results. The Knowledge Graph has always been seen by many as a way of keeping searchers on the Google results pages and Google properties rather than […]

Creative + Technology = Today’s Digital Impact

Recently, DAC attended AdTech in the Big Apple and my passion for what I do was immensely reignited. The Javits Convention Center was packed with hundreds of speakers and exhibitors and easily thousands of attendees; it was like a candy store for digital media professionals. Mick Ebeling’s Keynote: How Brands Will Change the World At […]

The Creative Edinburgh Awards 2014

On Thursday 13th November, five Ambergreen-ers attended the Creative-Edinburgh awards at the beautiful Assembly Roxy in our very own Auld Reekie. Head of Creative, Gillian; Content Marketing Specialist, Igor; Creative Services Trainee, Sarah; and two of our Account Managers, Sharon and Jenny arrived at the venue to be welcomed in from the drizzle with a […]

DAC @ ClickZ Live, Chicago

November 3-6, over 700 marketers, planners and digital professionals gathered at the Palmer House Hilton Hotel, for ClickZ Live Chicago. A three-day digital marketing event for industry thought leadership, shared best practices and peer networking. The event offered insights and advice from digital marketing and advertising leaders in the areas of Data-Driven Marketing, Social Innovation, […]

Ranking Reports…Valuable or Hogwash?

Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big-picture thinking teams can better optimize results to drive performance. 5 Key Performance Factors to Focus On 1. Visibility Scores: Your first goal is to ensure when people are searching for your business on a variety of devices […]