Monthly Archives: February 2012

Facebook Timeline for Brands and Why Social Media is a Moving Target

Facebook officially announced its long-anticipated Timeline for Brand Pages today. There has been a ton of analysis about what this will mean for brands, and how to best take advantage of the new features. Brands will have until March 30th to set up their new page layouts, at which point the changes will automatically go live for all brand […]

Yelp – Not Your Dad’s iYP

With an estimated 61 million unique visitors in December 2011, Yelp is among the largest local search sites. Yelp offers local business information and reviews provided by consumers. These are indexed by address, neighborhood or zip code. In addition to responding to customer reviews, local businesses can buy targeted ads on a CPM or cost […]

DAC Breakfast with Google in Calgary

As part of our continuing breakfast series with Google, DAC and Google Canada executives hosted an educational breakfast in Calgary on Thursday, February 23 at Hotel Le Germain.  In attendance were over 40 DAC clients and prospects . The subjects discussed included: What the new modern day consumer looks like How search has changed over time and how it is […]

DAC to Lead CMA Seminar

On Thursday, April 12, 2012 DAC’s Ken Dobell, President of Digital, Dan Temby, Vice-President of Digital Platforms, Nasser Sahlool, Vice-President of Client Strategy, and Jon Dyer, Vice-President of Media will lead a one-day Canadian Marketing Association (CMA) intensive seminar in Toronto titled “Lead Generation Minus the Guesswork”. The seminar will feature engaging presentations, interactive working sessions, real-world […]

DAC/Google Breakfast in Montreal

As part of our continuing breakfast series with Google across Canada, DAC held a breakfast for marketing professionals in the Greater Montreal Area at Le Local restaurant on February 3rd. Themes that were discussed include: the state of the market in Canada and Quebec, the rise of mobile and some sneak peeks at upcoming Google […]

Confessions of a Yellow Pages User

It’s true… I admit it. I have actually taken out those Yellow Pages that sit in my house, and have used them multiple times in the past few years. I know this is not a popular statement to make. In fact, it’s almost shameful. I mean, who uses the Yellow Pages anymore? Don’t they simply […]

Using Pinterest to Generate Leads

If you’re not paying attention to Pinterest, you should be. TechCrunch is calling it the fastest-growing standalone website in history, with 11.7 million unique visitors in January 2012, up from a scant 400,000 last May. Is it a flash in the pan or a long-term success story? It may be too early to tell, but […]

An Alternate Universe …Test… Refine… Repeat…

Talking about the value of the Print Yellow Pages is difficult these days. It is not a matter of producing evidence of performance— that is surprisingly easy. In a world that is thriving on digital innovation and simultaneous multi-channel accessibility, the perception that nobody is using the Print medium is commonplace. Everybody is online or […]

Census 2011: How Canada’s shifting demographics affect your business

This week, Statistics Canada released top-line results of the 2011 Census. This is the first new population and demographic data that we have on a national scale in five years, and it highlights some broad demographic trends that marketers should be paying close attention to: Go West, Young Man! Canada’s population is shifting westward. For […]

Canpages cancelling print directories: The continued evolution of the Canadian directory landscape

Less than two years after spending $225 million to buy its telephone directory rival Canpages Inc., Yellow Media Inc. has decided to discontinue the distribution of the Canpages print directories. Canpages used to publish secondary telephone directories in Ontario, British Columbia, Quebec and Alberta in direct competition with Yellow Media’s print publications. The company announced […]