The objective of this new collaboration is to support KENT in its digital evolution, refocusing campaigns and content around the needs of customers, whether they are home renovation enthusiasts or professionals. The ultimate goal is to enable KENT to reach its full potential in terms of digital performance.
“We are very pleased to have the opportunity to bring the talents of our teams to deploy the full digital potential of KENT” said Fanny Mooijekind, General Manager of DAC’s Montreal office.
The game plan includes reviewing the company’s SEO and web analytics strategies, as well as optimizing digital media campaigns, including SEM and online partnership initiatives. In addition, DAC will fully manage the local online presence of KENT’s 48 stores through its proprietary TransparenSEE platform.
“DAC has helped us redesign our SEM strategy at KENT Building Supplies. As a new client, we are incredibly impressed with their expertise and dedication in optimizing our digital presence.
DAC’s knowledge of the ever-changing digital landscape is second to none. I had the privilege of working with DAC in a previous role and that experience inspired me to reach out to them when I joined the KENT team. They stay current with the latest SEM trends, technologies, and best practices, ensuring that our brand remains competitive and visible to potential customers. Their comprehensive approach encompasses keyword research, ad campaigns, and effective optimization techniques to maximize our SEM & SEO performance. As a new client, we have been very happy with the impact they have made on our SEM performance at KENT Building Supplies. Their expertise, innovative strategies, and commitment to driving results have exceeded our expectations. In a short period of time, they have taken our SEM strategy to the next level, and we are excited about our continued partnership.” – Christiana Reardon
“Partnering with DAC has given our team at KENT Building Supplies new insights into optimizing the spending of our digital campaigns. Digital marketing is an ever-changing landscape, and you must prepare to pivot your game plan due to platform enhancements or economic changes.
Having an experienced team manage the performance of our campaigns while moving around spending to the channels that outperform the rest is a game-changer for us. I am confident that we won’t have to wait until the end of a campaign to determine a plan to achieve a successful CPC or CTR.
DAC is fully emersed in the new technology flying into the digital market and knows what would work best for us as KENT evolves as a brand. Investing in a team such as a DAC is a win for our brand and our in-house digital team, who can build on their skill sets from this talented group of professionals.” – Heidi Ross
As the first home improvement store chain of the Canadian Atlantic coast, KENT has been providing the services, knowledges and products customers need, in order to achieve their building and renovation goals, for over 45 years. Today the company counts 48 stores and works with more than 3,400 employees throughout New Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island.
Visit kent.ca for more information or follow KENT on social media @kentbuildingsupplies.