The impact
The Fresh Market was the only competitor to experience positive traffic trends during this period, according to Placer.ai. In just 38 days, the campaign achieved remarkable results.
56
reduction in cost-per-click
63
reduction in in cost-per-conversion
84
growth in new memberships via SEM
Éconofitness was facing a problem almost every modern business comes up against: growing online conversions. But there were extra factors to consider for Quebec’s leading low-cost gym. Éconofitness employees were having to spend a lot of time on new member enrolments—which meant less time to maintain gym locations and provide exceptional service for existing members. As such, membership automation became a top priority.
Studies show that distance and localization is a major factor in the selection of a gym. On average, a user will only go to a gym if it is no more than 10-15 minutes away. With that in mind, we decided to geo-map Éconofitness SEM campaigns for the first time.
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