There’s been a lot of buzz leading up to the launch of Schema.org. The first thing that makes Schema.org a big deal is that it is agreed upon and standardized. The second thing that makes Schema.org a big deal is the essence of what it does. Schema.org provides a standard protocol to add more details […]
With the announcement that they will now charge advertisers when searchers click for directions from a local ad extension, Google has taken yet another step in its march toward the monetization of the Google Places channel. Since launching location extensions integrated with a Google Places account, Google has been pushing the product hard with local advertisers. […]