Native Advertising – If You Build It Will They Come? I hope Part I – The Art of Native Advertising has left you with a solid foundation in understanding native advertising. People often say, knowing is only half the battle. In this second and final installment of this series we will dive deeper to better […]
In preparation for eTail East 2015, DAC is knee-deep in retail stats! Some key takeaways from our Find and Seek infographic: By 2017, digital media will influence nearly $1.8 trillion in retail sales — more than 60% 75% of US smartphone users who found helpful local information in search results were more likely to visit […]
“Where did you hear about us?” It’s a common question for businesses to ask consumers (and a good one to be asking), but the one word response you get from a consumer at the end of a transaction might not give you the full picture. Sure, maybe it was as simple as a friend recommending […]
Note: This is part two of a two part blog series covering Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. You can read part one here. Turbulent times for retail. Between 3D printing, augmented reality, e-fitting rooms and headsets that can measure consumer brainwaves, technology is changing the face of […]