Tag Archives: census

The Impact of E-Commerce on Brick-and-Mortar Stores

Recent years have shown an upward trend in retail e-commerce sales, from less than 1% in 2000 to more than 7% in the most recently published US Census Bureau data. With more consumers shopping – and researching purchases – online each year for their next purchase, what do retail marketers need to know? While point […]

Census 2011: How Canada’s shifting demographics affect your business

This week, Statistics Canada released top-line results of the 2011 Census. This is the first new population and demographic data that we have on a national scale in five years, and it highlights some broad demographic trends that marketers should be paying close attention to: Go West, Young Man! Canada’s population is shifting westward. For […]