Author Archives: Rebecca Frantz

A Generation Y’s Guide to the Many Uses of IYP

Fromholzer’s 2011 study on Generation Y’s usage of PYP and IYP offered some great insight into how twenty-somethings are searching for business information. However, although the study claims 9% of 18-24 year olds use IYP every month, as a member of Generation Y, I believe that number to be much higher.  It is my hypothesis […]

Does Generation Y use Print Yellow Pages?

Generation Y, the segment of the population born roughly between the early 1980s to the late 1990s, has been characterized as a digital demographic. It’s easy to assume that twenty-somethings in 2012 have little use for print directories with the easy access to Internet search on smart-phones, laptops, and tablets. However, looking closer at Generation […]